The Power of Podcasting: How to Make an Impactful Podcast Ad

<p>In this episode of Podcasting Smarter, the experts at Podbean sit down to discuss best practices for creating impactful podcast ads, including tips on matching the right brands with the right content.</p>   In this episode, you will learn:    1. What do brands want from podcast advertising?  2. What are the best practices for creating a podcast ad?  3. What are the benefits of podcast advertising for brands? "The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media." I'm Norma Jean Belenky, head of events for Podbean. On today's episode of Podcasting Smarter, we're featuring a replay of our live event, "How to Make a Podcast Ad." Our experts will be discussing the different kinds of ad technology, including programmatic, dynamic ad insertion, the technology behind some of these ads, and best practices for creating your ad. Stay tuned! In this episode, you will learn the following: 1. What do brands want from podcast advertising? 2. What are the best practices for creating a podcast ad? 3. What are the benefits of podcast advertising for brands? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean, featuring podcasting interviews, best practices and helpful tips. Today's episode is a replay of the live event "How to Make a Podcast Ad" featuring the Senior Vice President of Advertising, Kerry Tracy and Director of Customer Success, John Kiernan. [00:01:11] - Podbean is hosting a panel discussion on how to make a podcast ad today. The panelists are Kerry Tracy, John Kiernan and Norma Jean Belenky, Head of Events at Podbean is hosting. Podbean is a podcast hosting and monetizing platform with over 620,000 podcasts choosing Podbean as their podcast host. [00: