The Power of Effective Case Studies (And 3 Steps to Creating Them)

<p><span style="font-weight: 400;">In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.</span></p> <p><span style="font-weight: 400;">Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she&rsquo;s previously worked for Tesla, VentureBeat, and The Wall Street Journal.</span></p> <p><span style="font-weight: 400;">There is so much value in today&rsquo;s podcast, it&rsquo;s difficult to know where to start. You&rsquo;ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them. Camille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.</span></p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>