The Power of Effective Case Studies (And 3 Steps to Creating Them)

<p><span style="font-weight: 400;">In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.</span></p> <p><span style="font-weight: 400;">Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she&rsquo;s previously worked for Tesla, VentureBeat, and The Wall Street Journal.</span></p> <p><span style="font-weight: 400;">There is so much value in today&rsquo;s podcast, it&rsquo;s difficult to know where to start. You&rsquo;ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them. Camille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.</span></p> <p><strong>We Covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What is wrong with typical online user studies</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of producing one in-depth story instead of 50 shallow ones</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ensuring all content produced is useful</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The consequences of shallow user stories on your brand</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Using the inverted triangle to organize your story</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to convince people to be on your blog or podcast</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of being a good storyteller</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of recording interviews to make full use of the content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to be the painkiller and not the vitamin</span></li> <li style="font-weight: 40