The Power of Curation Over Creation

<p class=""><span style="color: rgb(55, 65, 81);">Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR</span></p><p class=""><span style="color: rgb(55, 65, 81);">(Net Revenue Retention), and the long-game.</span></p><p class=""><br></p><p class=""><span style="color: rgb(55, 65, 81);">0:00 Introduction</span></p><p class=""><span style="color: rgb(55, 65, 81);">0:59 Conversion with JG</span></p><p class=""><span style="color: rgb(55, 65, 81);">4:55 Curation</span></p><p class=""><span style="color: rgb(55, 65, 81);">8:00 Brands</span></p><p class=""><span style="color: rgb(55, 65, 81);">11:25 Slow down</span></p><p class=""><span style="color: rgb(55, 65, 81);">13:10 From Boring to Binge-able</span></p><p class=""><span style="color: rgb(55, 65, 81);">15:40 NRR (Net Revenue Retention)</span></p><p class=""><span style="color: rgb(55, 65, 81);">19:10 Short term (Google ads) VS long game (curation)</span></p><p class=""><span style="color: rgb(55, 65, 81);">23:10 Road map and AI</span></p><p class=""><span style="color: rgb(55, 65, 81);">25:00 Outro</span></p><p class=""><br></p><p class=""><br></p><p class=""><span style="color: rgb(55, 65, 81);">Get access to the largest collection of B2B marketing and sales resources:&nbsp;</span><a href="https://app.thejuicehq.com/registration/new?utm_source=thejuice&amp;utm_medium=mdm" target="_blank" style="color: rgb(55, 65, 81);">Join The Juice</a></p><p class=""><br></p><p class=""><a href="https://www.thejuicehq.com/modern-day-marketer" target="_blank">Sign up for Modern Day Marketer</a><span style="color: rgb(55, 65, 81);">&nbsp;(the newsletter)</span></p><p class=""><br></p><p class=""><span style="color: rgb(55, 65,