The "Pay What You Want Model": Does It Really Work? with Zen Ore

<p><strong>Zen Ore</strong><span style="font-weight: 400;">, a.k.a. “that pricing guy”, is a respected consultant who helped business across Australia, UK, USA, and Israel. Zen’s background is in procurement, negotiations, and deal structure, which gave him quite the reputation with pricing teams he opposed in negotiations. </span></p> <p><span style="font-weight: 400;">After years in operations management roles, he specialized in analytics and BI, leveraging his statistics-rich engineering degree. Zen constantly volunteers to support small business and young entrepreneurs. </span></p> <p><span style="font-weight: 400;">In this episode, Zen shares how pricing is not about how much you invested now but the value you deliver. He also highlights that pricing is not something you do at the end just before the product launch; it’s something you do even before you design a product.  He touched on Wine Pricing and what influences buyers’ purchasing decisions with spirit products. He made mention on the psychology of pricing in this regard. Other than that, he gives his thoughts on how pricing works in the petrol industry; the pricing metrics used to gauge buyers’ willingness to pay. </span></p> <p><span style="font-weight: 400;">[powerpress] </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Learn about wine pricing and how its price is a strong indicator of the product’s quality and influences the ‘what’ and ‘how’ of buyers’ purchasing decisions </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out how petrol pricing works where an increase or decrease in the world’s oil price movement is concerned </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out why ‘pricing is a thing’ in your business </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Making sure your initial pricing doesn't damage yo