The Online Search Wars

<p>Microsoft recently released a new version of Bing, its search engine that has long been kind of a punchline in the tech world.</p><p>The company billed this Bing — which is powered by artificial intelligence software from OpenAI, the maker of the popular chatbot ChatGPT — as a reinvention of how billions of people search the internet.</p><p>How does that claim hold up?</p><p>Guest: <a href="https://www.nytimes.com/by/kevin-roose?smid=pc-thedaily">Kevin Roose</a>, a technology columnist for The New York Times and host of the Times podcast “<a href="https://www.nytimes.com/column/hard-fork?smid=pc-thedaily">Hard Fork</a>.”</p><p>Background reading: </p><ul><li>When Microsoft released the new Bing,<a href="https://www.nytimes.com/2023/02/08/technology/microsoft-bing-openai-artificial-intelligence.html"> it was billed as a landmark event</a> and the company’s “iPhone moment.”</li><li>On<a href="https://www.nytimes.com/2023/02/10/podcasts/bings-revenge-and-googles-ai-face-plant.html?"> the latest episode of “Hard Fork,”</a> OpenAI’s chief executive, Sam Altman, and Microsoft’s chief technology officer, Kevin Scott, talk about an A.I.-powered Bing.</li></ul><p>For more information on today’s episode, visit </p><p><a href="http://nytimes.com/thedaily?smid=pc-thedaily">nytimes.com/thedaily</a></p><p>. Transcripts of each episode will be made available by the next workday.</p>