The Omni Channel Strategy | How to Disrupt Industry Norms

<p><a href='https://open.spotify.com/show/40VbLzYVsQgjYOXjtDqEeU'></a></p> <p>The Visionary Chronicles Podcast</p> <p>CHRONICLE: May 18th, 2023</p> <p> </p> <p>Content from Bryan’s new Award Winning, Bestselling Book</p> <p> </p> <p><a href='http://bryansmeltzer.com/books/'></a></p> <p>The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.</p> <ul><li>Readers Favorite Award Winner: Best, Non-fiction, Marketing book</li> <li>Amazon Bestseller.</li> </ul> <p>THE VISIONARY BRAND | The Omni Channel Strategy | How to Disrupt Industry Norms</p> <p> </p> <p>"Disrupt or be disrupted." - Eric Shinseki</p> <p> </p> <p>This quote from Eric Shinseki, a retired US Army General, emphasizes the importance of brand disruption.</p> <p>In today's fast-paced and constantly evolving business landscape, brands that fail to disrupt themselves and their industries risk being left behind. Disruptive brands challenge the status quo, shake up traditional models, and offer innovative solutions to customer problems.</p> <p>By doing so, they can create a new market or take market share away from established players. This quote is a call to action for brands to disrupt themselves before others disrupt them proactively.</p> <p>Visionary brands are constantly asking the question, “WHY?”. Why do things work the way they do? Why hasn’t anyone updated this process, or why can’t we change an industry?</p> <p>All of these lead to breakthroughs at some point. You are not challenging the status quo unless you ask these questions!</p> <p>While asking these questions, you must ensure the answers fit; who you are, what you do, how you work, and where you engage with your Community. These fit with the brand product, culture, community, and lifestyle. Authenticity is key to success and often takes a back seat to a product the brand feels is the next revolution, but it is an evolution, not a revolution, and you can risk lower adoption rates if it does not fulfill the brand promise.</p> <p>So disrupting is an earned right, earned