The New Way to Do Competitive Analysis | Ep. #739

<p><span style="font-weight: 400;">In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The New Way to Do Competitive Analysis</span></em></li> <li><span style="font-weight: 400;">[00:38] Facebook is a great way to do competitive analysis.</span></li> <li><span style="font-weight: 400;">[00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.</span></li> <li><span style="font-weight: 400;">[01:11] You can put a pixel on your website, build an audience, and use tools like</span> <a href= "https://www.similarweb.com/"><span style= "font-weight: 400;">SimilarWeb</span></a> <span style= "font-weight: 400;">to see who you share an audience with.</span></li> <li><span style="font-weight: 400;">[01:40] Make sure when doing CA, that the audience is similar to yours.</span></li> <li><span style="font-weight: 400;">[02:32] The idea behind using the new FB ads feature is more transparency.</span></li> <li><span style="font-weight: 400;">[03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.</span></li> <li><span style="font-weight: 400;">[03:24] That’s all for today!</span></li> <li><span style="font-weight: 400;">[03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to</span> <a href= "http://singlegrain.com/survey"><span style= "font-weight: 400;">Singlegrain.com/survey</span></a> <span style= "font-weight: 400;">and help us gain some insight into what matters to our listeners.</span></li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy thi