The New Model for TV, Talking OTT & CTV, YouTube - Ep. 38

<p class="p1">On today’s episode, Mark & Justin talk about how Television has changed over the years.<span class= "Apple-converted-space"> </span> The guys go on to explain the differences between OTT, and CTV.<span class= "Apple-converted-space"> </span> What they are and how you can leverage these new systems to your advantage.</p> <p class="p1">Most people have more than one “subscription” type account, like Hulu, Netflix, Prime Video, and how can you get into advertising on these ad supported platforms.<span class= "Apple-converted-space"> </span> Why should you be buying here and Mark explains about Cost-Per-1000”.<span class= "Apple-converted-space"> </span> These addressable TV models allow you to target where you want, without having to buy local TV.<span class="Apple-converted-space"> </span> You can get super granular with this type of advertising, though use of<span class="Apple-converted-space"> </span>data partners you can target all sorts of data points.</p> <p class="p1">Youtube is becoming television today, it is HOW people are getting their information.<span class= "Apple-converted-space"> </span> The quality you can get on YouTube is amazing, the Ads that get served, vary in function depending on the buy.<span class= "Apple-converted-space"> </span> Justin explains all the different type of targeting you can do with YouTube.</p>