The New Farewell: Rethink & Reimagine End of Life with Kelly Roberts, Founder of SendOff

<p class="MsoNormal"><strong>How can we reimagine the way we celebrate the end of life? </strong><a href= "https://www.sendoff.co/" target="_blank" rel= "noopener">SendOff</a> is pioneering a shift, granting us the freedom to reimagine how we celebrate the end of life and funeral traditions. My guest today is Kelly Roberts, the founder of SendOff: Funerals Reimagined. This new and unique memorial brand is curating highly personalized events within hospitality venues throughout the Twin Cities and beyond.</p> <p class="MsoNormal"><br style= "mso-special-character: line-break;" /> <!-- [if !supportLineBreakNewLine]--><br style= "mso-special-character: line-break;" /> <!--[endif]--></p> <p class="MsoNormal">With over 25 years of experience in retail, hospitality, and funeral home ownership, Kelly felt inspired to change the narrative within the funeral home space. His mission is challenging traditions, putting our legacy into action, and unveiling a new narrative for families and their funeral choices.</p> <p class="MsoNormal"><br style= "mso-special-character: line-break;" /> <!-- [if !supportLineBreakNewLine]--><br style= "mso-special-character: line-break;" /> <!--[endif]--></p> <p class="MsoNormal">Today, our conversation touches on how the funeral industry has traditionally approached end-of-life ceremonies. We look at why there might have been resistance to change and innovation, and why it's crucial to challenge these longstanding ways of thinking. We'll discuss the role preplanning plays in the journey of families and their loved ones and how it can contribute to a more meaningful end-of-life experience.</p> <p class="MsoNormal"><br style= "mso-special-character: line-break;" /> <!-- [if !supportLineBreakNewLine]--><br style= "mso-special-character: line-break;" /> <!--[endif]--></p> <p class="MsoNormal">Kelly shares with us how to integrate the unique "SendOff elements" to ensure the presence of loved ones is strongly felt. We'll explore ways families can celebrate and honor the life of the departed uniquel