The Most Successful Brands are Making it Easy to Co-Create with Consumers

Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>