The MOST Important Part of the Funnel (I Guarantee it’s NOT What You Think!)

<p>What is the future of funnels...? With meta-verse coming, what should we be focused on now!?</p> <p>Hit me up on IG! @russellbrunson<br /> Text Me! 208-231-3797<br /> Join my newsletter at <a href="https://marketingsecrets.com/" target="_blank" rel="noopener">marketingsecrets.com</a><br /> <a href="https://clubhousewithrussell.com/" target="_blank" rel= "noopener">ClubHouseWithRussell.com</a></p> <p>---Transcript---</p> <p>Russell Brunson:</p> <p>What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man?</p> <p>Josh Forti:</p> <p>I'm doing awesome, man. How are you?</p> <p>Russell:</p> <p>Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it?</p> <p>Josh:</p> <p>Yeah, it did, a little bit. It was super good.</p> <p>Russell:</p> <p>…because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy.</p> <p>Josh:</p> <p>It's tough.</p> <p>Russell:</p> <p>It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to learn about. And hopefully, it'll help you guys with all your funnels, no matter if you're running a webinar funnel, or a book funnel, or a challenge funnel, or whatever, doesn't really matter. This principle, you can overlay on top of all of them and it'll make them all better. So, that said, should we queue up the theme song?</p> <p>Josh:</p> <p>Let's do it.</p> <p>Russell:</p> <p>Let's go.</p> <p>Josh:</p> <p>Now we got to move into.. I want to move into funnels, dude. This is a topic that continued to come up. So kind of a back story. When we're preparing for this episode, guys like, Russell hit me up and was like, "Do you want to do a podcast together?" And I was like, "Yeah, what do you want to do it on?" He's like, "I don't know, find so