The Most Important Google Episode We’ve EVER Done

<p><span style="font-weight: 400;">If you’re running Google ads, you need to get on board with Performance Max</span> <em><span style= "font-weight: 400;">immediately</span></em><span style= "font-weight: 400;">. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at</span> <a href="https://sol8.com/"><span style= "font-weight: 400;">Solutions 8</span></a><span style= "font-weight: 400;">, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t</span> <em><span style="font-weight: 400;">need</span></em> <span style="font-weight: 400;">an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max</span> <em><span style= "font-weight: 400;">is</span></em> <span style= "font-weight: 400;">the future. The time to get started is</span> <em><span style="font-weight: 400;">now</span></em><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What experience/know-how you need to run Performance Max without an agency</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What the New Customer Acquisition feature means (and how to use it) </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What will happen when Performance Max takes over Smart Shopping on June 30</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-we