The Mobile Ecosystem, and How to Grow a Mobile App

In this episode of Customers Who Click, I’m joined by Mick Rigby, CEO of Yodel Mobile, a leading mobile and app marketing consultancy. We discuss the world of Mobile and talk about how the mobile customer journey differs from the traditional online experience. We also explore how the mobile marketing mix has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition.