The Mistakes to Avoid When Launching a Product

<p>This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.&nbsp;</p> <p>In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.</p> <p><strong>We covered:</strong></p> <ul> <li>The wrong ways to launch stuff.</li> <li>Common mistakes that people make when launching.</li> <li>Creating value with every email you send</li> <li>How to help people see things differently</li> <li>Seeing the launch as a fun creative challenge</li> <li>Why integrity and tech are the biggest issues when launching</li> <li>Hillary&rsquo;s use of social media during a launch</li> <li>Why a small following that engages is better than a huge list</li> <li>What is the messy brain problem and how to deal with it</li> <li>Don&rsquo;t do tons of stuff. Focus on one thing and do it well</li> <li>The importance of the pre-sale</li> <li>Strategy after the pre-sale</li> <li>Picking the right kind of fights</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://tinylittlebusinesses.com/products/sphere-of-influence/">Andre Chaperon: Sphere of Influence</a></li> <li><a href="https://www.tylerjmccall.com/">Tyler J McCall</a></li> <li><a href="https://tarzankay.com/">Tarzan Kay</a></li> <li><a href="https://convertkit.com/">Convert Kit</a></li> <li><a href="https://www.youtube.com/channel/UCn-X9nErmm5sT2I5iqYkKTw">Hamyaw</a></li> <li><a href="https://www.instagram.com/theagenshe/">Theagensh</a></li> </ul>