The Mindful Marketer with Lisa Nirell

<p>Welcome to SkyeTeam's People First! In this series, we explore the people side of successful business and careers. We all have a story to share, a leadership journey that we are experiencing.</p><p>We'll be interviewing authors, business leaders, thought leaders, and people like you to uncover the latest ideas, resources, and tools to help you become more effective at work - and in life. As it turns out, the secret is cultivating winning relationships. Business is personal, and relationships matter!</p><p>So, sit back, and grab a coffee as Morag and Lisa Nirell discuss her book, "The Mindful Marketer!"</p><p>Chapter Layout:<br>0:00 - Open<br>1:08 - What Did You Want To Be When You Grew Up?<br>2:51 - Pivot to the Cerebral<br>6:10 - Defining Mindfulness<br>13:24 - Consequences of the Obsession with Big Data<br>13:24 - Assessing Client Health<br>16:53 - How 2020 Impacted the Rules of Marketing<br>18:50 - Unhealthy Practices of Old<br>21:34 - How Do You Remain Connected?<br>24:30 - What Are You Carrying Forward from 2020?<br>27:00 - Leaving a Legacy<br>28:14 - What Are You Learning?<br>30:10 - How Can We Get in Touch?</p><p>Links:<br>https://lisanirell.com/<br>http://www.themindfulmarketer.com/bonus </p><p><strong>Transcript: <br></strong>- [INTRO] Welcome to SkyeTeam's "People First" with Morag Barrett.</p><p>- So, Lisa Nirell is the chief energy officer of Energize Growth. She brings more than 30 years experience working with innovative companies such as Google, Gannet, Adobe, and Hilton. To gain fresh insight, formulate new strategies and launch breakthrough marketing ideas. Lisa is also an award winning Fast Company, Forbes CMO and cmo.com contributor. And her two award winning books include "Energized Growth: The Marketing Guide to a Wealthy Company" and "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World." So Lisa, welcome.</p><p>- Happy Monday, Morag.</p><p>- And to you too. And I'm looking forward to our conversation, I can see your two books on the shelf behind. But b