The marketing dilemma of Ethereum

<p>Smart contract projects that want to use the Ethereum system have a well-known problem.</p> <p>Ethereum has all the brand recognition, but it costs a fortune to use.</p> <p>Layer 2 solutions such as Polygon or Binance Smart Chain are a lot cheaper, have the same functionality, but involve awkward contortions to move people from the main network onto them.</p> <p>And the clunky bridges that exist between Ethereum and the other chains aren't getting any easier to use.</p> <p>What's a DeFi or NFT project to do?</p>