The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550

<p>In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>The Marketers Checklist_7 Stats You Need to Check Every Single Week</em></li> <li>[00:38] #1: Check week over week search engine traffic.</li> <li>[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.</li> <li>[01:42] #2: Check cost per acquisition.</li> <li>[02:20] Look at gross profit LTB and fully loaded cap.</li> <li>[03:00] If you are not improving your LTB, you can’t compete.</li> <li>[03:25] #4: Check critical conversion rates</li> <li>[03:45] It can make a massive impact on your business.</li> <li>[03:56] #5: Check international traffic and conversion numbers.</li> <li>[04:15] When it’s big enough, consider translating to increase conversions.</li> <li>[04:50] If you don’t check, you won’t know where to expand!</li> <li>[05:00] #6: Track organic keywords.</li> <li>[05:05] Use <a href="https://ahrefs.com/">Ahrefs</a> or <a href="https://www.semrush.com/">SEMrush</a> to track.</li> <li>[05:30] You need to know which keywords will have big business implications.</li> <li>[05:52] #7: Use <a href= "https://www.google.com/webmasters/tools/">Google Search Console</a> to check your impression count.</li> <li>[06:18] Your impression count may increase before your click count.</li> <li>[06:35] Try <a href= "https://www.clickflow.io/">clickflow.io</a> which will help you track this.</li> <li>[06:41] That’s it for today!</li> <li>[06:43] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping tool.</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </