The long vs. short game in content marketing with Janet Choi, Head of Content at Clearbit

<p>Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging. </p><p>1:16 Conversation with Janet<br>2:13 Clearbit <br>3:08 Cross-functional work <br>5:00 Short term/direct response marketing <br>7:30 Long term marketing <br>9:30 Communicating value <br>13:04 Engaging experiences <br>14:20 Data-driven marketing <br>16:30 Role of content marketer <br>19:30 Words of advice <br>21:00 Connect with Clearbit <br>22:06 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow Janet| <a href="https://www.linkedin.com/in/janetchoi/">LinkedIn </a>| <a href="https://clearbit.com/">Clearbit</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>