The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591
 The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591

 The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591

Nomzy Stholly

6 min
Investing & Markets
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Description

<p><span style="font-weight: 400;">In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: <em>The Little Known Secret to Generating More Revenue From Every Customer</em></span></li> <li><span style="font-weight: 400;">[00:54] When you first sign up with</span> <a href="https://www.intercom.com/"><span style= "font-weight: 400;">Intercom</span></a><span style= "font-weight: 400;">, they have a great on-boarding email.</span></li> <li><span style="font-weight: 400;">[01:35] On-boarding is the biggest lever you can pull to generate more revenue.</span></li> <li><span style="font-weight: 400;">[01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)</span></li> <li><span style="font-weight: 400;">[02:22] Upsell or downsell when people are checking out.</span></li> <li><span style="font-weight: 400;">[03:12] The upsell could be a software that does the work for you.</span></li> <li><span style="font-weight: 400;">[03:32] Your solution should be both speed and automation.</span></li> <li><span style="font-weight: 400;">[03:49]</span> <a href= "https://dotcomsecretsbook.com/"><span style= "font-weight: 400;">Dotcom Secrets</span></a> <span style= "font-weight: 400;">is a great book about upselling and on-boarding.</span></li> <li><span style="font-weight: 400;">[04:05] Eric recommends</span> <a href="https://www.appcues.com/"><span style= "font-weight: 400;">Appcues</span></a><span style= "font-weight: 400;">, a cheaper option, or Intercom, which is known for their chat feature.</span></li> <li><span style="font-weight: 400;">[04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.</span></li> <li><span style="font-weight: 400;">[05:03] Customers who are successfully on-boarded are more likely to buy products and services

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