The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536

<p>In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.</p> <p><strong>Time-Stamped Show Notes:</strong><strong> </strong></p> <ul> <li>[00:27] Today’s Topic: <em>The Killer Conversion Hack that Marketers Don't Really Want to Share</em></li> <li>[00:37] The killer conversion hack is urgency.</li> <li>[00:48] Neil thinks that 50% of his sales came from urgency.</li> <li>[01:00] Eric was taken in by a limited-time sale on <a href= "https://bonobos.com/">Bonobos</a>, so he knows that urgency is effective.</li> <li>[01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.</li> <li>[02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook</li> <li>[03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.</li> <li>[04:01] Put countdown clocks within your emails to your list.</li> <li>[04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.</li> <li>[05:07] Look at the <a href= "https://www.emaildrips.com/jeff-walker-product-launch-formula-email-sequence/"> Jeff Walker Launch Sequence</a> for reference.</li> <li>[05:30] Send multiple emails on the day before the sale ends or even on the final day.</li> <li>[06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.</li> <li>[07:03] That’s it for today!</li> <li>[07:13] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping tool.</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments be