The Keys to Pricing Subscriptions with Patrick Campbell

<p><strong>Patrick Campbell</strong> <span style= "font-weight: 400;">is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.  </span></p> <p><span style="font-weight: 400;">In this episode, Patrick shares the importance of a pricing person or a pricing department to deal with the complexities of crafting pricing strategies to gain pricing leverage. He also discusses the Freemium model they use at Profit Well and how it is more of acquisition rather than a pricing model.</span></p> <p><span style="font-weight: 400;">[powerpress] </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how the market is slowly going entirely towards subscription as it provides predictable expense to consumers and predictable revenue to companies </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how to make Pricing and packaging powerfully work to capture value </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to gain pricing leverage by understanding the different value drivers necessary in capturing value </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>"Make sure you have a process. Make sure you have a pricing committee. Pricing is at the intersection of important and uncomfortable. And whenever you have that happen, those are things that get de-prioritized inside an organization constantly."</strong><span style= "font-weight: 400;"> </span></p> <p><em><span style="font-weight: 400;"> - Patrick Campbell</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pric