The Key to Co-opting Your Channel Strategy

<p style="text-align: left;">In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the foundational elements of a partner program and why it's important to easily articulate you and your partner's value proposition. She also describes the importance of leadership buy-in and why there is no such thing as competition. </p>