The key component needed to build your brand can also help you build more INFLUENCE! Fashion exec/entrepreneur Sandra Campos Episode 192

<p style="font-weight:400;">TITLE: The key component needed to build a strong, authentic brand can also help you build more INFLUENCE! Fashion exec/entrepreneur Sandra Campos, Episode 192</p> <p> </p> <p style="font-weight:400;">THIS WEEK’S TOPIC:</p> <p style="font-weight:400;">Have you ever thought about the link between your brand (both personal and professional), and your ability to directly influence others, or to get buy-in for your idea or product? </p> <p style="font-weight:400;">While the term “authenticity” is often overused, at its core the concept is a critical component needed to build a strong brand. </p> <p style="font-weight:400;">The more authentically you are able to reflect your brand, and how well you understand how it (or YOU) adds value to others, the better chance you have of connecting with your potential audience, customer or client. Really owning that value is where your INFLUENCE will grow, and where you can truly flourish.  </p> <p style="font-weight:400;">Today’s guest helps us think about the power of understanding and tapping into our authentic brand. While she comes from the world of fashion, I can’t think of an instance in which her advice isn’t applicable— including as it relates to building a strong personal brand. </p> <p> </p> <p style="font-weight:400;">THIS WEEK’S GUEST:</p> <p style="font-weight:400;">Sandra Campos has spent three decades working in the fashion industry, and has pivoted repeatedly from corporate executive to entrepreneur and back again. </p> <p style="font-weight:400;">In today’s conversation, Sandra talks not only about her incredible career, but how she’s advised and helped to fine tune or build some of the biggest brands in the fashion world — think DVF, Ralph Lauren, DKNY, Selina Gomez, among others. </p> <p style="font-weight:400;">You’ll hear how Sandra went from the daughter of tortilla factory owners in Texas (her first exposure to entrepreneurship) to her first job in New York, how and why she’s embraced so many pivots in her life and career, and w