The Innovators Solution Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor

The book will be our guide to understanding innovation. The author introduces the theory of disruptive innovation, which refers to the phenomena of new market entrants producing products that are simpler, cheaper, and more convenient than traditional ones, and selling these products to new or less-demanding customer bases. According to the authors, this is the best method for start-ups to surpass industry giants.