The Importance of Show Notes - Episode #219

<p><strong>Show notes are basically a written post for your website or blog that covers the content that you discussed in your podcast.  There are many reasons why show notes should be part of your podcasting promotion and a few are talked about on today’s podcast episode.</strong></p><ul> <li><strong>Show notes encourage people to come to your website<br/></strong></li></ul><p>Ideally you want to continue the relationship with your audience after they have listened to your show, so getting people to your website or blog via your show notes page gives them an opportunity in which to do so.</p><ul> <li><strong>Show notes are great for SEO<br/></strong></li></ul><p>If you want your podcast to be found by new listeners it needs to be indexed and featured in search results.  Unfortunately, Google can’t search MP3 files (at least not yet) so you need to include important keywords that are said in your podcast to be somewhere on the internet where the Google bots can find them.  Remember to make them readable with at least 300 words.</p><ul> <li><strong>Show notes allows you share the links to other resources<br/></strong></li></ul><p>Use your show notes to direct listeners to any links that you may have mentioned in the episode including affiliate links, online courses, books and<strong> </strong>invite them to join your email list for newsletter and podcast updates.</p><ul> <li><strong>Show notes increase your authority<br/></strong></li></ul><p>The more content you have online the more legitimate you’ll look online to the search engines and others when they are searching online.</p><ul> <li><strong>Show notes can be viewed on all devices<br/></strong></li></ul><p>When sharing your episodes you want a link that’s going to work for everyone no matter what device they’re using, Android or Apple which is not the case with some podcasting platforms.</p><ul> <li><strong>Show notes are a great reference tool for your audience<br/></strong></li></ul><p>If you provide links or mention articles or just want to share your gu