The Importance of Personalization in Online Marketing with Jason Resnick

<p>In this interview with Jason, we cover:</p><ul><li>How Jason got his start in eCommerce</li><li>His journey with WooCommerce</li><li>The importance of personalization in online marketing</li><li>Why one of the first things Jason does with his clients is ask them what their customer journey is</li><li>Helping his clients identify their sales cycle</li><li>Nurturing customers through email</li><li>The importance of picking the right lead magnet</li><li>Using lead scoring</li><li>Launch style funnels vs evergreen funnels</li><li>How to make your marketing stand out in a crowded space</li><li>The value of putting yourself through your own funnels</li></ul><p>Connect with Jason</p><p>@rezzz on Twitter</p><p><a href="http://rezzz.com/">rezzz.com</a></p>