The Importance Of Knowing Your Margin with Jeff Wiguna, CEO & Co-Founder at Kuju Coffee

In this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, how they came up with their branding, positioning strategy and their approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity and why they chose to manufacture in-house.