The Importance of Data Unification | Kathleen Booth & Yaron Been

<p><span style="font-weight: 400;">Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. </span></p> <p><span style="font-weight: 400;">Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.</span></p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Topics Covered:</span></p> <p><span style="font-weight: 400;">-What is Data unification and why is it important?</span></p> <p><span style="font-weight: 400;">-The challenges the ecommerce teams encounter when they try to analyze data</span></p> <p><span style="font-weight: 400;">-Data vs insights</span></p> <p><span style="font-weight: 400;">-Trends and insights in the ecommerce landscape</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><strong>For more info:</strong></p> <p><a href= "http://www.tradeswell.com"><strong>www.tradeswell.com</strong></a></p> <p><a href= "https://www.linkedin.com/in/kathleenslatterybooth/"><strong>https://www.linkedin.com/in/kathleenslatterybooth/</strong></a></p> <p><a href= "https://twitter.com/KathleenLBooth"><strong>https://twitter.com/KathleenLBooth</strong></a></p> <p><span style="font-weight: 400;">**</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Check out the EcomXFactor Youtube Channel:</span><span style= "font-weight: 400;"><br /></span><a href="https://tinyurl.com/EcomXFactor-YT"><span style="font-weight: 400;">https://tinyurl.com/EcomXFactor-YT</span><span style="font-weight: 400;"><br /> </span></a><span style="font-weight: 400;">Check out the EcomXFactor Facebook group:</span><span style= "font-weight: 400;"><br /></span><a href= "https://www.facebook.com/groups/EcomXFactor"><span style= "font-weight: 400;">