The importance of being specific.

<p>Brad Farris: When you're aiming at the center of the target, how often do you hit the center of the target?</p> <p>Jill Salzman: Every single time.</p> <p>Brad Farris: You do? That's amazing.</p> <p>Jill Salzman: Sure, yeah.</p> <p>Brad Farris: I think you lie. Welcome to Breaking Down Your Business, episode 349.</p> <p>Jill Salzman: Good [inaudible 00:00:14].</p> <p>Brad Farris: You can find the show notes from this episode at breakingdownyourbusiness.com/349</p> <p>Jill Salzman: You'd think I've done this before.</p> <p>Brad Farris: ... slash three, four, nine.</p> <p>Jill Salzman: 349 episodes. Can't ever get used to that.</p> <p>Brad Farris: I just want to point something out to you, Jill, that might not have occurred to you.</p> <p>Jill Salzman: Probably hasn't.</p> <p>Brad Farris: No one else gets scared, because they pushed play. They know what's coming.</p>