"The IceMan" - Wim Hof

‘There comes a moment that through your belief, you arrive. It’s like you leave the car, you don’t stay in the car. I’ve used my vehicle to get where I need to go. The realisation of my soul. That’s my home and it’s living in my heart, and it is in love and I spread it like a virus. Jesus Christ was 2000 years ago, he’s right here, right now. That’s what i’m saying. It’s you. God is within you. The light is within you.’ - @iceman_hof A huge honour and privilege to have Wim Hof get behind our Global Efforts in challenging the narrative around Mental Health and sharing his story. Dutch extreme athlete Wim Hof got his nickname 'The Iceman' by breaking a number of records related to cold exposure including: climbing Mount Kilimanjaro in shorts, running a half marathon above the Arctic Circle barefoot, and standing in a container while covered with ice cubes for more than 112 minutes. Using 'cold, hard nature' as his teacher, his extensive training has enabled him to learn to control his breathing, heart rate, and blood circulation and to withstand extreme temperatures. Armed with his motto 'what I am capable of, everybody can learn', Wim Hof is convinced that everyone can tap into their inner potential without having to invest the same decades worth of study, travel and daring. Wim has made it his mission to share what he’s learned with the rest of the world. And so he developed the Wim Hof Method: a combination of breathing, cold therapy and commitment that offers a range of benefits. With his Wim Hof Method, he teaches people from all over the world, from celebrities and professional athletes, to people of all ages, to control their body & mind and achieve extraordinary things. “He has not only helped advance scientific understanding, but also accomplished extraordinary feats of human endurance, including 21 Guinness World Records. We are so excited to share with you this fantastic conversation with Founder Glenn Marsden about Wim Hof breathing, mental wellness, what is going on right now in t