The Houston Astros and how to not create a PR crisis

The Houston Astros made every mistake in the book. It's not great for their fans or their organization, but it does give us a new angle to talk about crisis communications. In this conversation, editorial manager David Shifrin (Colorado Rockies) is joined by associate vice president Tim Stewart (Chicago Cubs) and vice president Steve Patterson (Detroit Tigers) to talk about lessons from a very strange cheating scandal in Major League Baseball and how they apply to healthcare - or any industry, really.