The Holiday Sales Promotional Strategies

<p><span style="font-weight: 400;">If the words “Black Friday” send a shiver down your spine, you’re not alone! Brands all over the world enter this holiday season with the same, unnerving question:</span></p> <p><span style="font-weight: 400;">To discount, or not to discount? </span></p> <p><span style="font-weight: 400;">Everyone’s hunting for a good deal this time of year, but on the other side of things, your business still needs to stay sustainable. So how can you do that while doling out seasonal promos and discounts that eat into your profit margin? Are you stuck giving discounts away to stay relevant this Black Friday? </span></p> <p><span style="font-weight: 400;">Here’s the good news: you can still honor the spirit of the season WITHOUT sacrificing your profit margin! In fact, this year, your seasonal promos can work for you AND your customers. </span></p> <p><span style="font-weight: 400;">In this episode, we talk about how to make this dream a reality, including: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The hard (but necessary) questions to ask yourself about your promo plans</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to pick the right brand promotional strategy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How deep of a discount is too deep</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to incentivize purchases that will have a lasting impact even when the holidays are over</span></li> </ul> <p><span style="font-weight: 400;">And more!</span></p> <p><span style="font-weight: 400;">Want to learn more?</span></p> <p><span style="font-weight: 400;">Download Your Product Growth Guide:</span> <a href= "https://www.startwardconsulting.com/grow"><span style= "font-weight: 400;">Discover the three phases of a product brand’s life cycle and identify where YOU are</span></a></p> <p><span style="font-weight: 400;">Work