The Goldilocks Software Strategy | Tinder on Customers

<p>The Big Themes:</p><ul><li><strong>Like Goldilocks' testing out the three different sized chairs:</strong> This one is too big, this one is too small—this one is JUST RIGHT. Mid-size businesses need solutions and partners that are "just right" for them.</li><li><strong>McKinsey has reported:</strong> What mid-size enterprises really need to realize their growth potential is "the ability to access foreign markets, increase operational efficiency and adopt growth-enabling technologies."</li><li><strong>Big idea:</strong> Businesses need to choose software that is flexible, agile, and facilitates collaboration – especially as businesses re-think in-person versus remote workspaces for their people.</li><li><strong>Perhaps most important of all:</strong> The midmarket needs software that's quick and less expensive to implement compared to big on-premise ERP systems.</li></ul><p> </p><p>The Big Quotes:</p><p>“So Goldilocks was sort of a modern software pioneer.”</p><p> </p><p>“This year we're upwards of 1,200 project reviews at this point.”</p><p> </p><p>“Because I'm thinking if it's too hot and you get a blob of that on your tongue, it's not going to be a good experience.”</p><p> </p><p>This episode is brought to you by BMC Software.</p>