The Genius of Superhuman’s Marketing | Ep. #1093

<p><span style="font-weight: 400;">In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: The Genius of Super-Human’s Marketing</span></li> <li><span style="font-weight: 400;">[00:38]</span> <a href= "https://superhuman.com/"><span style= "font-weight: 400;">Superhuman</span></a> <span style= "font-weight: 400;">is an email client that helps you reach inbox-zero.</span></li> <li><span style="font-weight: 400;">[01:09] They raised $33 Million to build an email product.</span></li> <li><span style="font-weight: 400;">[01:34] They built a product that just works.</span></li> <li><span style="font-weight: 400;">[02:08] They created a wait list to generate further interest.</span></li> <li><span style="font-weight: 400;">[02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.</span></li> <li><span style="font-weight: 400;">[02:50] Some think they are exaggerating their waiting list size.</span></li> <li><span style="font-weight: 400;">[03:50] Eric pays for Superhuman and he loves it.</span></li> <li><span style="font-weight: 400;">[04:17] He feels it helps him work quickly.</span></li> <li><span style="font-weight: 400;">[05:15] The question is whether $30 is worth saving 2 hours per month.</span></li> <li><span style="font-weight: 400;">[06:55] Often times, you have to fail before you succeed.</span></li> <li><span style="font-weight: 400;">[07:19] That’s it for today!</span></li> <li><span style="font-weight: 400;">[07:29] We are going to take applications for live intensive sessions. Just go to the</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">Marketing School</span></a> <span style= "font-weight: 400;">site for more information and to apply.</span></li> </ul> <p class="p1"><span class="s1"><strong>Leave some feedback:</