The Genius of HubSpot's Marketing | Ep. #672

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The Genius of HubSpot's Marketing</li> <li>[00:35] <a href= "https://www.hubspot.com/">HubSpot</a> is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.</li> <li>[01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.</li> <li>[01:20] They check what ranks for their competitors and copies that topic/style.</li> <li>[01:45] HubSpot also hires the best.</li> <li>[01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.</li> <li>[02:08] They call them ’historical content managers”.</li> <li>[02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.</li> <li>[02:30] They are ruthless.</li> <li>[02:52] <a href= "https://website.grader.com/">Website Grader</a> was a great resource and helped HubSpot get backlinks and traction.</li> <li>[03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.</li> <li>[0

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Episodes

The Genius of HubSpot's Marketing | Ep. #672

Nomzy Stholly

6:35