The Future of SaaS Packaging with Dor Sasson

<p><strong>Dor Sasson</strong> is the co-founder and CEO of <a href="https://www.stigg.io/">Stigg</a>, a company that helps clients grow with pricing through a software that enables them to control what can be priced and packaged separately, and make adjustments without having to do coding. He has also been a Senior Product Manager at <a href="https://newrelic.com/">New Relic</a>, a technology company which develops cloud-based software to help website and application owners track the performance of their services.</p> <p>In this episode, Dor shares how his experience in <a href= "https://newrelic.com/">New Relic</a> led him to explore the field of SaaS packaging and how his company, <a href= "https://www.stigg.io/">Stigg</a>, aims to provide solutions to packaging problems from the developers’ end.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Pickup ideas about the adjustments to be done when switching to usage-based pricing</li> <li>Discover how Stigg could help you on your packaging and pricing problems</li> <li>Learn the importance of asking the right questions in the success of businesses</li> </ul> <p> </p> <p align="center"><strong>“Talk to your customers, ask them about their willingness to pay. There are amazing frameworks out there for how to ask the right questions. It will unlock immense, deep understanding of how your customers think about your pricing and will really help you to nail down your own pricing strategy.</strong></p> <p align="center">– <em>Dor Sasson</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:11 – How Dor got into pricing</p> <p>03:59 – What is “entitlements”?</p> <p>04:52 – Adjustments made by New Relic upon switching to usage-based pricing</p> <p>08:09 – The work that Stigg actually does</p> <p>15:48 – The difference between buyers and users</p> <p>16:35 – Situations in the past where Stigg would’ve been a big help</p> <p>20:51 – Dor’s vision and mission for his company, Stigg</p> <p>23:49 – Pricing table