The Future of Marketing, with Ari Sheinkin

<p>In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM.</p> <p>In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like <a href='https://en.wikipedia.org/wiki/Ron_Popeil'>Ron Popeil</a>, known for appearing in famous infomercials. We discuss the skills future marketing professionals need to develop, and what skills sit at the core of a successful analytics professional. </p>