The Future of Influencer Marketing

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC695.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://usertesting.com/coffee">UserTesting</a></strong> and <a href= "https://get.upfluence.com/moc"><strong>Upfluence</strong></a></p> <p>School vs. Entrepreneur only</p> <p>Starting with Four Years of Bootstrap</p> <p>Why tailwinds for influencer marketing have been so strong the past three years</p> <p><strong>8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.</strong></p> <p><strong>For a free trial, visit <a href= "https://usertesting.com/coffee">usertesting.com/coffee</a></strong></p> <p>The best way to start your influencer marketing programs</p> <p>Bringing influencer marketing into the outside (offline) world</p> <p>Which channels are delivering the best results?</p> <p>The phemonenon of new platforms exploding and old one dying</p> <p>Unlike the blogging era, creators can easily hop channels</p> <p>Two constants: Automation and the transition of social to commerce</p> <p>With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.</p> <p>Get your free software demo to find out how Upfluence can help your brand at <a href= "https://get.upfluence.com/moc">https://get.upfluence.com/moc</a></p> <p>Vivien is on <a href= "https://www.linkedin.com/in/vgarnes/">LinkedIn</a> and <a href= "https://twitter.com/Vivien_Garnes">Twitter</a></