The Future of Events… Post-COVID - with Kathryn Frankson from Informa

<p><strong>How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers?</strong></p><p>Those are just some of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 243. She’s a lady who’s as passionate about storytelling as she is about marketing and sales - and those two masterminds speak her language.</p><p>She specialises in developing virtual, hybrid and physical events – including event marketing strategy that incorporates social media, brand marketing, campaign planning, and performance tracking. She’s the Director of Event Marketing at <a href="https://www.informa.com/" rel="noopener noreferrer" target="_blank">Informa</a> – welcome to DMR - <a href="https://www.linkedin.com/in/kathrynfrankson/" rel="noopener noreferrer" target="_blank">Kathryn Frankson</a>.</p><h2>Secret Software</h2><p><em>Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...</em></p><p><strong>Answer:</strong> <a href="https://turtl.co/" rel="noopener noreferrer" target="_blank">Turtl</a> (Enterprise content automation)</p><h2>Next On The List</h2><p><em>What's one marketing activity or tool that you haven't tried yet, but you want to test soon?</em></p><p><strong>Answer:</strong> <a href="https://www.gong.io/" rel="noopener noreferrer" target="_blank">Gong</a> (Get unfiltered visibility into what's happening with your sales team, your deals, and your market) &amp; / <a href="https://www.saleswhale.com/" rel="noopener noreferrer" target="_blank">Saleswhale</a> (Stop marketing leads from slipping through the cracks)</p><h2>Magical Marketer</h2><p><em>Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?&nbsp;</em></p><p><strong>Answer:</strong> <a href="ht