The Future of Digital Marketing According to Neil Patel | Ep. #1084

<p class="p1"><span class="s1">Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. </span></p> <p class="p1"><span class="s1">Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.</span></p> <p class="p1"><span class="s1"><strong>TIME-STAMPED SHOW NOTES:</strong></span></p> <ul class="ul1"> <li class="li2"><span class="s1">[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel</span></li> <li class="li2"><span class="s1">[01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.</span></li> <li class="li2"><span class="s1">[02:40] I see every single side of marketing.</span></li> <li class="li2"><span class="s1">[03:20] There are at least a billion blogs on the Internet.</span></li> <li class="li2"><span class="s1">[03:30] Do we honestly need this many blogs?</span></li> <li class="li2"><span class="s1">[04:15] All companies are leveraging digital marketing.</span></li> <li class="li2"><span class="s1">[06:22] We are all worried about another recession.</span></li> <li class="li2"><span class="s1">[06:32] However, during the last recession, Google’s revenue went up.</span></li> <li class="li2"><span class="s1">[07:32] Marketing is going omni-channel.</span></li> <li class="li2"><span class="s1">[07:47] Google has the majority of the revenue, with Facebook a close second.</span></li> <li class="li2"><span class="s1">[10:06] In general, social shares are declining.</span></li> <li class="li2"><span class="s1">[10:25] Google doesn’t penalize for duplicate content.</span></li> <li class="li2"><span class="s1">[12:25] If you don’t keep updating your content, you won’t maintain your rankings.</span></li> <li class="li2"><span class="s1">[14:11] Conversion rate optimization is not sexy, but it’s effective.</span></li> <li class="li2"><span class="s1">[14:35] It’s the smallest investment with the biggest ROI.</span></li> <li class="li2"><span class="s1">[17:09] Th