The Future of Credit Unions Post-Pandemic

<p><span style="font-weight: 400;">What will banking and belonging look like in a post-pandemic world? That’s the question Diego posed to all of his guests for this season’s finale.</span></p> <p><span style="font-weight: 400;">Their answers remind us that through it all, credit unions remain powered by the people they serve.</span></p> <p><span style="font-weight: 400;">Remember the before-times? If you’re a credit union member or employee, your banking experience probably looked, sounded, and even smelled a bit different than it does now. From the friendly faces that greeted you by name to that cup of coffee (or tea) always at the ready, visits to a brick-and-mortar location never failed to amplify the credit union difference: community connection. </span></p> <p><span style="font-weight: 400;">When COVID-19 forced the doors to close and the coffee to go cold, it necessitated the need for credit unions to have an even more significant online presence.</span></p> <p><span style="font-weight: 400;">But what do institutions miss when they expand to digital? And</span><span style= "font-weight: 400;"> how do credit unions bridge the distance between past, present, and future?</span></p> <p><span style="font-weight: 400;">Beyond obvious pivots like temporary shifts to drive-thru only services, credit unions around the world have taken the opportunity to combine their interpersonal expertise with online innovation. We’ve learned that we can be a digital bank with brick-and-mortar community roots, meeting our members’ needs where the fintechs and big banks can’t. After all, our focus has never rested solely on the products we offer.</span></p> <p><span style="font-weight: 400;">To that end, we’re excited about sharing new endeavors with our members and thrilled with initiatives that promote women and people of color into credit union leadership positions. That’s the future of credit unions. </span></p> <p><span style="font-weight: 400;">That’s belonging. </span></p> <p><span style="font-weight: 400;">Learn more and te