The Future of Blogging as a Marketing Channel | Ep. #1380

<p><span style="font-weight: 400;">In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: The Future of Blogging as a Marketing Channel.</span></li> <li><strong>[00:31]</strong> <span style="font-weight: 400;">How many blog posts are being released currently in the crisis.</span></li> <li><strong>[01:03]</strong> <span style="font-weight: 400;">The percentage of customers that find you through blogging: above 20%!</span></li> <li><strong>[01:27]</strong> <span style= "font-weight: 400;">Challenges to getting your blog post seen: standing out in the competition.</span></li> <li><strong>[01:35]</strong> <span style="font-weight: 400;">Why certain bloggers get seen more than others: being in the game for long.</span></li> <li><strong>[02:27]</strong> <span style= "font-weight: 400;">Strategies to stand out in a competitive space as a newbie.</span></li> <li><strong>[02:35]</strong> <span style="font-weight: 400;">Using the advice in the Experience Spectrum to take an audience on a journey.</span></li> <li><strong>[03:44]</strong> <span style="font-weight: 400;">The value of creating infographics and tools to make a blog post stand out. </span></li> <li><strong>[04:10]</strong> <span style="font-weight: 400;">Other strategies: carousels and repurposing content.</span></li> <li><strong>[04:39]</strong> <span style= "font-weight: 400;">Remembering to stay diverse and not just focus on blog posts for traffic.</span></li> <li><strong>[05:29]</strong> <span style= "font-weight: 400;">Different sites that posted widely to gobble keywords that have since died.</span></li> <li><strong>[05:57]</strong>