The Funnel, The Essential Marketing Tool for Startups

<p><strong>Resources:</strong></p><ul> <li>Alec Baldwin in Glengarry Glen Ross explaining AIDA funnel steps: "<a href="https://www.youtube.com/watch?v=GrhSLf0I-HM">Always Be Closing</a>". Warning: colourful (explicit) language.</li> <li><a href="https://en.wikipedia.org/wiki/AIDA_(marketing)">AIDA Marketing Model</a></li> <li><a href="https://medium.com/second-act/the-new-marketing-funnel-8cb9d935e814">The New Marketing Funnel</a></li> </ul>