The Fulcrum Agency

<p>Emma Williamson and Emma Brain are from The Fulcrum Agency, a design consultancy focused on social architecture based in Perth, Western Australia. Emma Williamson co-founded the agency with her partner Kieran Wong after 20 years running CODA studio, a medium-sized architecture practice. Emma Brain, who also came from the previous studio, is Fulcrum Agency’s head of communications.</p><p><br>The Fulcrum Agency focuses on addressing some of Australia’s most important social issues by providing research, strategy, community co-production and architectural design for projects in remote and disadvantaged communities throughout Australia.</p><p><br>In this episode, we discussed:</p><ul> <li>How their new business model provides advantages over the traditional architectural practice.</li> <li>The different services they’ve developed to address the unique needs of the communities they work with.</li> <li>How they’ve positioned their practice to differentiate from other architecture practices.</li> <li>The importance of building trusting and long-lasting relationships with likeminded clients.</li> <li>How their written content is produced, from their annual print journal to their regular blog posts and Instagram posts.</li> <li>How other architects can begin to figure out their point and articulate it publicly – and why it’s so important to do that if you want to find high quality clients.</li> </ul><p>If you’d like to learn more about The Fulcrum Agency, you can visit <a href="https://www.thefulcrum.agency/">thefulcrum.agency</a> or follow the practice on Instagram at <a href="https://www.instagram.com/thefulcrum.agency/">@thefulcrum.agency</a>.</p>