The Five Key Elements to Come Up with Your Three Key Messages

<p class="p1">In the last few episodes, we have talked all about the science of positioning. We talked about how to show your clear value and how to be more believable and memorable to clients when you’re sharing why they should work with you. In this episode of Real Relationships Real Revenue, we’re talking about how to get your team together to have a discussion on the five key elements to arrive at your three key messages. </p> <p class="p1">Topics We Cover in This Episode: </p> <ul class="ul1"> <li class="li1">The five things you need to choose your three key messages</li> <li class="li1">The four reasons that clients choose someone else </li> <li class="li1">When to be bold in your positioning</li> </ul> <p class="p1">This is a very important conversation and you want to have it at the very beginning of this process. If you do this, then throughout your communication, proposal, and any other formal or informal process when the stakes are high, you will have your three key messages ready to go which will set you apart. </p> <p class="p1">Your team will buy into this better if they’re the ones shaping it, so make sure to get everyone involved in the process. When you do it upfront, everything is aligned throughout the entire process.</p> <p class="p1">Make sure to <a href= "https://en.wikipedia.org/wiki/Positioning_(marketing)"><span class="s2"> check out the Wikipedia page on positioning</span></a>. You can also grab <a href= "https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168/ref=asc_df_0071359168/?tag=hyprod-20&linkCode=df0&hvadid=312065696873&hvpos=&hvnetw=g&hvrand=1557191766679198845&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9016105&hvtargid=pla-456283540051&psc=1&tag=&ref=&adgrpid=61316180399&hvpone=&hvptwo=&hvadid=312065696873&hvpos=&hvnetw=g&hvrand=1557191766679198845&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9016105&hvtargid=pla-456283540051"> <span class="s2">the Al Ries and Jack Trout book on positioning</span></a> if you want to go deeper and make sure