
The First DIRTY Spam Email
خوسين 😁
Description
<p><span style="font-weight: 400;">Let’s go down for a little marketing history lesson. WHEN did "spamming" start? WHO started it? WHY?</span></p> <p><span style="font-weight: 400;">Because when we look at history, we understand that there’s no such thing as “internet marketing”.</span></p> <p><span style="font-weight: 400;">Marketing is a set of principles, not platforms—we just use the platforms to do the principles.</span></p> <p><span style="font-weight: 400;">So from the first direct mail campaign and the first spam email to today’s paid ad campaigns and free distribution platforms… Marketing remains the same, the same set of principles for everyone who does it. </span></p> <p><span style="font-weight: 400;">And if you get those principles, then you can be a great marketer on EVERY platform, the old and the new.</span></p> <p><span style="font-weight: 400;">In this episode, I want to take a look at that history and also talk about what marketing really, actually is. Let’s jump right in!</span></p> <p><strong>Key takeaways:</strong></p> <ul> <li><span style="font-weight: 400;">A short history of the internet (01:05)</span></li> <li><span style="font-weight: 400;">The first email, the first online purchase... (03:12)</span></li> <li><span style="font-weight: 400;">The internet is still very, very new (10:15)</span></li> <li><span style="font-weight: 400;">The old ways of marketing are still worth it (11:58)</span></li> <li><span style="font-weight: 400;">What marketing ISN’T and why you can’t “miss out” (14:08)</span></li> <li><span style="font-weight: 400;">So what is the actual definition of marketing (17:58)</span></li> <li><span style="font-weight: 400;">A quick summary of different marketing definitions (20:18)</span></li> <li><span style="font-weight: 400;">What my event OfferLaunchpad is going to be about (21:59)</span></li> </ul> <p><strong>Additional resources</strong></p> <p><span style="font-weight: 400;">Get on the waiting list for my one-time, virtual event</span> <a href= "https://offerlaunch.com