The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582

<p class="p1">In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business.</p> <p class="p1"><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li class="p1">[00:27] Today’s Topic: <em>The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient</em></li> <li class="p1">[00:36] The moment you’re too satisfied, someone is going to come around and beat you at your own game.</li> <li class="p1">[00:56] The moment you’re patient in marketing, means you have decided to remain complacent.</li> <li class="p1">[01:15] Consider your business a fight to the death.</li> <li class="p1">[01:40] There are two things to consider: short-term, there needs to be urgency; long term, it’s important to be patient with some aspects of your job.</li> <li class="p1">[02:20] Business takes time, but in the short-term experiment!</li> <li class="p1">[02:40] Neil always says, “what else could we do to get better results right away?”</li> <li class="p1">[03:11] Push forward and look for new ways to grow.</li> <li class="p1">[03:30] Do the tactics that require long-term patience, but consider other marketing avenues at the same time.</li> <li class="p1">[04:09] Look for people who focus on one aspect of marketing and follow their example in that area.</li> <li class="p1">[04:40] It’s important to hire specialists, but also have a rhythm or cadence where people can be held accountable.</li> <li class="p1">[04:56] Read <a href= "https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317"> <em>Rocket Fuel</em></a>, it's about the concept of having a visionary and integrator on your team.</li> <li class="p1">[05:11] Also read</li> <li class="p1"><em><a href= "https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837"> Traction.</a></em>[05:39] Get the tool <a href= "https://www.15five.com/">15Five</a>, that checks in with your team each week and helps you keep your finger on the pulse of your company.</li>