The Extreme Value of a ‘SWOT’ for your Business [THA 283]

How often are you checking on the overall health of your business with your team members involved? Are you identifying and working on the strengths, weaknesses, opportunities, and threats, known as SWOT? How do you start a SWOT analysis? What are the benefits? How do you find your blindspots? Does knowing your SWOT give you a competitive advantage? My panel takes a deep dive into the value of SWOT and shares their own experiences. Watch the Episode on https://www.youtube.com/watch?v=BnnxOT51w7Y (YouTube) Brian Bates, https://www.eagle-auto.com/?gclid=Cj0KCQjw5ZSWBhCVARIsALERCvzz070wbN_-g2Fhmx_GvT1TV9B7EtxdkKV9ylwOZ9k-uSauKW8uIGUaAudgEALw_wcB (Eagle Automotive Service), Littleton, CO, 9 locations. Brian's previous episodes https://remarkableresults.biz/?s=%22brian+bates%22 (HERE) Michael Smith, Managing Partner, https://www.herzbergsmith.com/ (Herzberg Smith and Co), Michael Smith's previous episodes https://remarkableresults.biz/?s=%22michael+smith%22 (HERE) Bill Van Hoose, General Manager, https://www.eagle-auto.com/?gclid=Cj0KCQjw5ZSWBhCVARIsALERCvzz070wbN_-g2Fhmx_GvT1TV9B7EtxdkKV9ylwOZ9k-uSauKW8uIGUaAudgEALw_wcB (Eagle Automotive Service), Littleton, CO, 5 locations Key Talking Points SWOT Analysis is just one component of a comprehensive approach to continuously reassessing and improving a company's structure, performance & results over time. SWOT is Step #1 in a 5-step value building cycle - As-Is discovery, To-Be future, gap analysis, gap closure, and begin again. Strengths & Weaknesses are INTERNALLY-focused and  Opportunities & Threats are EXTERNALLY-focused. Path to Mastery - Achieving mastery requires continuous assessment & development; SWOT plays a crucial role A comprehensive (breadth) SWOT analysis examines ALL value-levers & business functions. A deep-dive (depth) SWOT analysis includes an alignment-assessment for each lever & function, from vision down through deliverables & success metrics. People do business with people