The Evolution of Marketing Analytics, with Steve Keitz

<p>In this episode I sat down with a very talented business leader, <a href='https://www.linkedin.com/in/stevekietz/'>Steve Keitz</a>. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function. </p> <p>Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/82555131'>Podscribe.com.</a></p> <p>All views are our own. </p>